“I was concerned about moving everything to an online system but with Kids Club HQ we've saved hours on invoicing, creating registers and updating children's files. As an additional bonus, I don't need half the storage for all these things any more!”
Goodbye admin, hello digital efficiency.
See how your club could run smoothly with Kids Club HQ.
You already run a helpful and valuable business – and everyone loves you for it. But how to stand out from the competition and keep growing?
Discounts and promotions!
They can help you to:
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Draw in more children to your club
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Nurture your current customers
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Make people more likely to book again
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Expand your reach
Why special offers for them means more value for you
Rather than losing out on revenue by simply lowering your prices, promotions and special offers can actually boost your business through:
Affordability – you can reach a broader demographic and bring in more children who can benefit from your club.
Loyalty – you’ll strengthen relationships with your current attendees and encourage them to stick with you for the long term.
Efficiency – if you offer a promotion for early sign-ups, you can plan and prepare your staffing and resources in advance.
Should I offer discounts and promotions?
When it comes to breakfast and after-school clubs, most parents usually book what they absolutely need. But offering some tasty, lower-cost choices means parents are more likely to book as much as possible for as long as possible – and they’re super helpful when there are siblings in the mix too.
Plus, offers can help you stand out from other clubs that the schools where you’re based provide; during school holidays, parents can book more clubs and activities, so discounts can be a great way to attract bookings.
So, while special offers can sometimes mean a little more admin time and a little extra thought, providing them can be a wise long-term strategy.
And with the right booking system (wink) you can manage discounts and promotions easily.
Types of discounts and promotions
As you might imagine, there are many different types of discounts in business – let’s look at some of the most popular offers for out-of-school clubs.
Early bird discounts – create a buzzy sense of urgency to book (especially for Holiday Club) and motivate parents by promoting them ahead of time via your newsletters and social media. Referral programs – boost attendee retention for new and existing customers by tapping into the community you’ve helped create and keep the trust building through word-of-mouth.
Bundle offers – multiple sessions in a single package at a reduced rate, which can guarantee attendance and build long-term relationships. This is great for families needing both breakfast and after-school clubs.
Sibling discount – because no one wants to pay double when they could have a cheeky sibling discount! Seasonal promotions – keep things fresh and add excitement. This aligns with family schedules and creates Elf-level anticipation for holidays, like Christmas.
Exclusive customer-only benefits – build rapport and encourage repeat business through perks like early access to bookings, special events, or even a free session if you’re feeling sassy.
Trial periods and open days – lower barriers and show off your value – a great way to highlight your uniqueness and let customers try before they buy.
Kids Club HQ’s top 8 tips for discounts and promotions
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Keep it simple! Standard discounts go a long way.
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What do parents and carers need? Understand their unique motivations.
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Try something like 10% off early bird bookings. Then monitor your progress.
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Personalise comms where you can. Repay the love.
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Reward the bigger bookings. Sibling discounts help them so much.
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Use your website, newsletters and social media to spread the word. You have the tools, so use them!
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Don’t forget to promote through your schools too. They’re your direct line to parents.
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Always keep your end goals in mind. Where do you want to be in one year’s time?
Get Discount Savvy with Kids Club HQ
There are many discount advantages, and with Kids Club HQ, offering and processing different types of promotions and discounts is easy.
